Notes on Product Engineering

Notes from this presentation by Mike Lee (@bmf):

  • IDEA => (Product Engineering) => PROFIT
  • Seek not originality… but quality
  • The product is under the ideas (must find it)
  • Consider customers: Start at the end by making a commercial
  • Picking a platform: Platform is culture
  • Building a team: x platforms => x+1 teams
  • Test your product: Like enemy – Build what user expects
  • Shipping is necessity: Plan-Design-ShipOnTime, Shipping a draft = Amateur Mistake
  • When is ready? “Holy Crap!”
  • Hook: Magnetic covers in iPad2
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About Panos

My name is Panos Kokkinidis and I am R&D Manager in Relational S.A., Athens, Greece.
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